Sephora will open June 17 at Wyoming Valley Mall
Beauty store Sephora will open June 17 inside the JCPenney department store in the Wyoming Valley Mall, according to a news release Friday.
The 1,500-square-foot Sephora will be located in the center of the store and will carry about 50 brands, including: makeup lines such as Hello Kitty, NARS, LORAC, and Smashbox; skincare lines including Bare Escentuals, The Body Shop and Philosophy; specialty hair care lines Living Proof, Ojon and Oscar Blandi; and fragrances from Dior, DKNY and Dolce and Gabbana.
Sephora also carries its own line of beauty products.
"Wyoming Valley Mall is pleased to have such a spectacular addition to our JCPenney store," said mall Marketing Director Joseph Ohrin. "Shoppers will love the variety of brands, the ease of shopping and personal service Sephora provides."

What skin product should I get at Sephora?
Okay, so I'm always very confused about like foundation, and coverup, etc.
Okay, so I'm 16, and my main concern is to even out my...
Hi there. Well, I worked for Sephora for a while and I have done makeup for years. There are a lot of options. Go into the store and ask for one of the artists to help you. Explain what you want...
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Women's Health
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Plunkett's Retail Industry Almanac 2009 (E-Book), Retail Industry Market Research, Statistics, Trends and Leading Companies
Bare Escentuals' products are obtained through third-party contract
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Orange Coast Magazine
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